When I started my half a year of school for 3D. I did that feeling it is the link between what I did and liked most and what the future will bring mos to my liking. I wasn’t sure in what direction things would go and hadn’t heard of Architectural Visualization. Coming from broadcast entertainment I was not the only one. That is for sure. Even knowing Maya, Autodesk therefore made their step to own auto CAD and their extensive successful effort to create Revit for BIM (Building Information Model).
With my technical ‘talent’ for practical applications I had surely explored that ‘connected’ software application or appliance and prove myself I could make that virtual building (my 3D drone was a much bigger challenge). And when my adventure of life brought me to Barcelona quite a few years later, I was asked to visualize spaces like bedrooms and bathrooms. That’s when I learned the biggest booming market for Blender Plugins, ‘ArchViz’ had exploded after my school and my first steps towards Revit and other BIM software and projects.
And that is when it hit me. What is connecting my past work experience, knowledge and understanding, to our future challenges to work out. And that future has already started.
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Contribution: Like visual design elements, music, sound, texts and eventually moving pictures are part of the digital workflow in film and video, a 3D project is always the central place to contribute the elements to the end-product. Flaws in contribution -usually technical by nature and communication errors- can put a strain on the budget. Just as much as technical perfection while contributing, can breath air into the technical & creative possibilities.
Assembly: Bringing together a project, whether in film, video production, or architectural visualization (archviz) and Building Information Modeling (BIM), is a nuanced task requiring more than mere sequencing. Adhering to established industry protocols ensures a polished, professional outcome. In film and video, this might involve maintaining format standards like 4K and HDR, while in archviz and BIM, it involves using frameworks such as Industry Foundation Classes (IFC) and software like Autodesk Revit. This meticulous attention to quality control, from color grading and audio mixing in film to ensuring model accuracy and rendering quality in 3D projects, guarantees that the final product meets high standards.
Equally important is the ethical dimension of the assembly process. Respect for intellectual property, properly licensing third-party assets upholds the integrity of the work. Protecting sensitive data, whether it’s raw footage or building designs, ensures confidentiality and security. Transparency and honesty about project progression and limitations foster trust and prevent delays and budget overruns.
Lastly, embracing environmental and social responsibility, such as reducing waste and designing sustainable buildings, reflects a commitment to broader ethical considerations. In both industries, the careful assembly of elements, underpinned by technical precision and ethical integrity, is crucial for creating a trustworthy and credible final product.
Distribution: Delivering the final product, whether a film, video, or an architectural visualization (archviz) or Building Information Modeling (BIM) project, is a critical phase that extends beyond simply handing over the completed work. In the film and video industry, this involves ensuring the product is accessible across various platforms and formats, from theaters to streaming services, each with its own technical requirements and quality expectations. For archviz and BIM, distribution might involve sharing detailed 3D models and renderings with stakeholders through specialized software and platforms, ensuring compatibility and ease of access for all users.Let alone the risk, pride and genuine fulfillment for makers and users, unknown to film- and video producers. The reality of a safe and sound, beautiful building to use.
So still and again much work to be done throughout the chain of these (virtual) productions. Often small businesses buy the software only to find out it is much harder to work with than promised. And infrastructure if so much different than stepping into your car or truck. Some structures just don’t like WiFi. And why not? Did the contributors ‘bath tub model’ not fit any 3D production standards? Did it need more render capacity than the building it was placed in?
I like hands-on work and learning in this field and branch. I like teaching like I did in any branch. And I like guiding and developing the best projects and workflows like what I excelled in working in broadcast media.
